Posted by Taylah johnson
Everyone loves a good meme. Personally, I can’t get enough of the angry cat. They give you a fast bit of light entertainment all in one image, who could not like that? They are a huge trend filling our social media spaces and like most trends, marketers are jumping on the brand wagon and using them to promote their own brand!
Memes are relatively inexpensive to create and share and can be used to create awareness of their brand in online conversations. The branded content has the potential to go viral and/or create buzz or word-of-mouth around a product or service at a low cost by leveraging on the spreading nature of the pop culture item featured in the meme.
When using memes, brands want to ensure that:
the meme connects with their target audience
they jump on the meme quickly to avoid burnout or aversion from your audience
use measurement technique to evaluate how the use of memes compares to other forms of communication
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