Blog Archives

Your post makes me smile or maybe frown

facebook-dislike

We don’t always “like” everything on our social media feeds but in response to others posts it is all we can do, until now… the new Aussi app, moodswing now allows social networkers to more than ‘like’ posts, we can now smile or frown  to show how we feel about social media posts. Launched a week ago, the app has gained almost 90,000 members who can now add an emotional dimension to they’re social networking.

This is definitely something social media users have wanted, there is even a Facebook page I wish there was dislike button. The co-founders Jake McKeon, 24, and Ricky Jessop, 25, knew it offers users a point of difference and that they have tapped into a little niche market others have yet to progress to.  

Social media is all about connection and sharing and we can now better connect and share our emotions with others on social media platforms. The app has the potential to completely transform social media as we know it and I expect exciting things to follow. Personally this is something  I’ve been craving and think will do wonders for social spaces but we’ll have to see how it goes.

For brands this allows them to receive more detailed feedback on their social media content so consumers can be better targeted and tailor online posts, offers and promotions to suit. Improvements can be made on posts that receive lots of frowns and turned into smiles. This should also lead to better market research. While initially getting negative feedback may be disheartening it will allow brands to develop, grow and improve their brand social media spaces.

I hope you would smile at this post. Give me your thoughts on this, and check back soon. Like! Comment! Share! 

Until next time lovelies

 

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Facebook: More ads and less users

Does your Facebook seem any different lately? Did they change the font? No. Move something around? No.  More advertising? YES. While there are not more ads, FB has increased the size of the ads.

Since last Tuesday, the FB ads have a 3.5 times larger image along with the normal ad text. The ads have become more prominent affecting the appearance your newsfeeds. This adjustment will also affect how marketers use FB as an advertising platform. Ad specs for ads on both desktop and mobile will now be harmonious and advertisers can create different types ads and campaigns using one image size. FB now aims to increase ad clicks to the advertisers site and now anywhere that you clicks on ad’s image or text it will take you to the advertiser’s page.

Currently, Facebook is the largest and most engaging social media in Australia and worldwide. However, new social media platforms are up and coming such as YouTube, Twitter, Google Plus, Instragram and Tumblr and are stealing FB’s thunder! Statistics show that Facebook is losing users in Australia and introducing larger ads is not going to help this. After the introduction of ads on my newsfeed I’ve felt I can’t get away from the all FB ads and the now they’re going to get larger they are only going to become unavoidable and annoying! This shift in advertising may send FB on the same road as MySpace.

Give me your thoughts on this and check back soon. Like! Comment! Share! 

Until next time lovelies

Sources:

http://mashable.com/2013/09/10/facebook-ad-bigger/

http://frankmedia.com.au/2013/05/01/social-media-statistics-australia-april-2013/

Breaking Bad and e-marketing?

Two posts in 2 days! I know, how lucky right? But this is just too good not to blog about, the show Breaking Bad. I’m sure you’ve all heard of the hit  series and how could you not with 4th season finale having a record 2.9 MILLION views! Like it or not know about it (because there is no way you could not like it) some of the television series success can be attributed to rewarding viral promotion and online buzz.

In case you’ve found living under a rock a comfortable lifestyle and have no idea what the show is about, have a read about the show http://www.imdb.com/title/tt0903747/. In short,  it’s about high school chemistry teacher who realises he’s been wasting his life after being diagnosed with cancer after having a meltdown, he ditches his old life and starts his own drug lab.

In order to promote season 1 a personalised webcam message from Walt insisting viewers to live their life to the fullest could be sent to a friend. The humorous yet inspiring videos that use personal details submitted by the friend generated interest and curiosity about the show to thousands of people. If you missed out you can still get a video at www.waltswisdom.com. Here’s one that was sent to me and gave me a giggle, thanks Tim: http://www.waltswisdom.com/blog/2008/2908vytkjq

For season 2 viral campaign was launched on www.waltswarning.com where users could go online and meet Walt Using an interactive and personal video in which they are warned an sworn to secrecy after catching Walt cook Meth, Here’s an example video:

In conjunction to this, a charity website was set up at www.savewalterwhite.com.

To promote season 3 a website was devoted to Bob Odenkirk’s character Saulwww.bettercallsaul.com. Saul is a shady, criminal lawyer famous for his overthe top late-night television commercials. This site includes legal advice, fashion tips, customer testimonials and more all related to the show and presented in a humorous manner.

Currently the show is in it’s 5th and final season, I know sad face we never want it to end. But with the final twist about to be revealed, like most shows much anticipation and guessing by fans is underway. However taking to the next level is: http://www.bettingbad.com/. This site allows viewers to bet (with no use money, just fun) what will happen in the final and compare against friends and others participating, similar to fantasy football. While it’s not run by AMC, who program the show it is generating a lot of virtual buzz. It can be connected and shared with Facebook so all your friends can join in.

These campaigns have involved the audience online, taking it a set further than just watching the show. These sites have allowed audiences to live the show., bringing personalised messages from the characters and guessing the endings implicates them online to the program like never before and can be seen as a factor of the show’s success.

The marketing of TV shows needs to increase online as more and more shows are being watched online. BB is a great example of how this can be done!

tv-online-1

With any luck you haven’t already know about all these campaigns and this only makes you more excited about the finale!  Give me your thoughts on this and check back soon. Like! Comment! Share! 

Until next time lovelies

Sources: http://breakingbad.wikia.com/wiki/Breaking_Bad, http://www.rehabinfo.net/breaking-badass/, http://www.amctv.com/shows/breaking-bad & http://mashable.com/2010/04/12/tv-online/