Blog Archives

Everyone loves memes including marketers!

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Everyone loves a good meme. Personally, I can’t get enough of the angry cat. They give you a fast bit of light entertainment all in one image, who could not like that? They are a huge trend filling our social media spaces and like most trends, marketers are jumping on the brand wagon and using them to promote their own brand!

 

Memes are relatively inexpensive to create and share and can be used to create awareness of their brand in online conversations. The branded content has the potential to go viral and/or create buzz or word-of-mouth around a product or service at a low cost by leveraging on the spreading nature of the pop culture item featured in the meme.

 

When using memes, brands want to ensure that:

  • the meme connects with their target audience

  • they jump on the meme quickly to avoid burnout or aversion from your audience 

  • use measurement technique to evaluate how the use of memes compares to other forms of communication 

Give me your thoughts on this, and check back soon. Like! Comment! Share! 

Until next time lovelies

Sources: http://www.business2community.com/marketing/marketers-love-memes-0633298http://blog.hubspot.com/blog/tabid/6307/bid/33197/10-Popular-Memes-Masquerading-as-Marketing-Campaigns.aspx

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Your post makes me smile or maybe frown

facebook-dislike

We don’t always “like” everything on our social media feeds but in response to others posts it is all we can do, until now… the new Aussi app, moodswing now allows social networkers to more than ‘like’ posts, we can now smile or frown  to show how we feel about social media posts. Launched a week ago, the app has gained almost 90,000 members who can now add an emotional dimension to they’re social networking.

This is definitely something social media users have wanted, there is even a Facebook page I wish there was dislike button. The co-founders Jake McKeon, 24, and Ricky Jessop, 25, knew it offers users a point of difference and that they have tapped into a little niche market others have yet to progress to.  

Social media is all about connection and sharing and we can now better connect and share our emotions with others on social media platforms. The app has the potential to completely transform social media as we know it and I expect exciting things to follow. Personally this is something  I’ve been craving and think will do wonders for social spaces but we’ll have to see how it goes.

For brands this allows them to receive more detailed feedback on their social media content so consumers can be better targeted and tailor online posts, offers and promotions to suit. Improvements can be made on posts that receive lots of frowns and turned into smiles. This should also lead to better market research. While initially getting negative feedback may be disheartening it will allow brands to develop, grow and improve their brand social media spaces.

I hope you would smile at this post. Give me your thoughts on this, and check back soon. Like! Comment! Share! 

Until next time lovelies

 

The new kid on the block: Vine

Launching in late-January this year, the newest social media platform on the block is Vine. The mobile app owned by Twitter allows users to post and view short videos of up to 6 seconds long per video. I’m sure you’ve seen some of the videos popping up on your Facebook, Twitter and other internet media formats and had a good laugh or two  but the platform creates an excellent opportunity for brands to drive engagement with their consumers.

Give me your thoughts about Vine and check back soon. Like! Comment! Share! 

Until next time lovelies

Sources:

http://en.wikipedia.org/wiki/Vine_(software)

http://blog.twmg.com.au/vine-facts-and-figures-infographic/#

The Headline News Coffee Sleeve

What are two things the contemporary people love in the morning? Freshly brewed coffee and fresh news! I see people every morning rushing around with a cup of coffee in one hand and their mobile checking what is the latest in the other just trying not to drop everything or have to use their hands for anything else. Well Gulf News and Tim Horton’s coffee have partnered up to make this process a little easier for these people. The coffee shops prints current Gulf news tweets (updated hourly) from around the world onto their coffee sleeves, the Headline News Coffee Sleeve.

  • More than a million sleeves have been printed

  • There are more than 2900 new gulf news followers on twitter

  • Gulf news web traffic is up more than 41%.

  • There are 2.8% more subscriptions to Gulf news

This is very new and creative coloration on behalf of both of these companies that aims to give an added value to consumers and appears to be quite successful with them expanding the program. While it is a clear idea that will generate buzz for the companies, I feel this is just a novelty effect.  It is just something new and exciting to try that you’ll just get sick of. It’s really not that difficult to pull your phone out and you could have the entire Gulf news Twitter feed and more and the touch of your fingertips. I think once the hype blows over that’s what everyone will go back to doing. On top of that I’m a bit of a greenie and the paper wastage those paper sleeves make is astronomical!

Would you guys try it more than once or twice? Is it not just a novelty effect? Give me your thoughts on this, vote below and check back soon. Like! Comment! Share! 

Until next time lovelies

Sources: https://www.openforum.com/articles/getting-your-news-on-your-coffee-cup/

Coke is everywhere, even online

We’ve all grown up with the famous cola drink, Coca-Cola. It sold in over 200 countries and the red and white Coca-Cola logo is recognised by 94% of the world’s population. Around the world, the average person consumes a Coke product every four days. The product originally intended as a patent medicine has become the 84th largest economy in the world with the brand worth being an estimated $74 billion that is more than Budweiser, Pepsi, Starbucks and Red Bull combined.

The company first introduced in 1886 has had to adapt and change over time in order to stay current with their clientele. As their clients move online so must Coke and successfully they have done so with a number of campaigns, here are 6:

1)   Share a Coke

A new Coke campaign has been released in Israel where a the robot avatar can participate in activities for you, when you can’t actually be there in person. This is Coca-Cola’s Social Robot, that gave Israel’s teens the chance to participate in the fun of the Coca-Cola Summer Love Festival, from their computers at home.  Teenagers could virtually walk around the festival using the robot to meet friends, try activities, watch the shows and have real conversations with those at the festival. It uses webcam to allow the person to have a virtual face at the event. A very new, inventive idea that highlighted how Coke can add to fun to social situations and reinforces brand values.

2)   Share a Coke

The global campaign which has now been running for two years gave consumers the chance to order personalised Coke products using Facebook with some countries changing the labels of retail products to have the common names on them.

In Australia only, in addition to the share a Coke campaign, working with Spotify, Coke introduced   the share a Coke, share a song promotion. Consumers could share a song from the past 50 years. Using the QR code on their Coke product they could unlock the song and share it with friends on Facebook and Twitter. This gave incentive to buy the product and highlighted the brands liaison with music and social events.

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3)   Happiness machine

Rigged Coke vending machines were set up in various locations around the world and dispensed not only Coke but also gifts including drinks, pizza, flowers and giant subs to create online buzz while predominately displaying the Coke label and associating Coke to happiness and making goodwill for Coke.

4)   The Ahh Effect

This campaign uses a series of online games aimed at teenagers that create fun, short, ‘snackable’ games that all involve the Coke’s products. This is Coke’s first completely digital campaign and it plans to go for several years. The game has been promoted through sites such as Twitter, Buzzfeed and Vevo creating advertising and endorsement for the Coke brand among Teens.

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5)   2012 Super Bowl

During the 2012 game, Coke had two polar bears (used previously in Coke ads) reacting to the game in real time. Viewers could interact with the bears by asking questions on Facebook and Twitter. Coke live streamed the footage on ad banners on ESPN, had a microsite and used social media channels to broadcast the bears. By the third quarter over 600,000 people were watching live stream. In whole, 9 million consumers viewed the broadcast using the different medias.

Coke-Bears-Online

6)   The friendship experiment

Coke China introduced the friendship experiment where photographer Kurt Tang took beautiful photos that showed a strong connection and bond of people who before having some Coke had never met before and Coke is shown to bond these people.

Other successful online Coke campaigns you can check out: Coke Zone, King of the recycle, London 2012 & Tweet your Christmas wish. Give me your thoughts on this and check back soon. Like! Comment! Share! 

Until next time lovelies

Sources: http://en.wikipedia.org/wiki/Coca-Colahttp://www.psfk.com/2013/05/share-a-Coke-uk-campaign.htmlhttp://www.ahh.com/

Dumb ways to die, not dumb marketing!

So I’m sure you all know of Metro’s dumb ways to die video. “Dumb ways to dies, so many dumb ways to die” yeah I bet that annoying jingle is going through your head right now. But did you know that the three-minute short video to teach people to be careful around trains, became the world’s most shared video within days. The viral video was realized on YouTube in November 2012 and within a week had over 20 million views.

I also bet you didn’t that:

  • The song was released on ITunes and rose on the charts in over 25 countries

  • Over 200 covers we’re performed and released online

  • At the Cannes Lions International Festival of Creativity, it won a record five Grand Prix awards, 18 Gold Lions, three Silver Lions and two Bronze Lions, which is the most ever awarded to one campaign in the festival’s

  • A smart phone/Tablet app was created

  • Schools have been using it as a teaching tool

  • A tumbler blog was devoted to the video

  • A children’s book version was released

The video was combined with outdoor advertising, consisting of signs posters and even a karaoke version at train stations which was used to generate masses of social media content on sites including Instragram, Twitter, Tumbler and Facebook. All of these aspects of the campaign allowed this to become the most shared and one of the most successful public service campaigns in history. Greatest of all, Metro Trains reports a 21 percent reduction in accidents and deaths since the campaign began.

This campaign shows how viral media is on the up and coming! It is very interesting how viral videos and video sharing are now being Incorporated into advertising. There are heaps of examples of how other companies are using these videos to promote themselves and what will we see in the future is exciting!

While there is little research on why viral videos get shared here is a link a quite long, somewhat boring research article that can help explain why if you’re interested: http://www.jiad.org/downloadee5b.pdf?p=142

Hopefully that was a little something you didn’t know about a video you just thought was just funny and cute.  Give me your thoughts on this and check back soon. Like! Comment! Share! 

Until next time lovelies

And a funny parody:

Source: http://www.youtube.com/watch?v=UfA_Qs3qeos

Sources:

http://www.digitalbuzzblog.com/dumb-ways-to-die-the-campaign-case-study-video/

http://contentcomms.com/2013/06/24/dumb-ways-to-die-campaign-wins-big-at-cannes-2013/

Welcome lovelies

So my name is Taylah and welcome to my blog! I am a 19 year old marketing student from Monash University who comes across of many interesting digital marketing issues in my unit MKF3881 which I will blog to you here. I’ll keep it short and sweet today but there are a lot of exciting things to come to so keep a bookmark on Tmarketing and stayed tuned.

Until next time lovelies