Everyone loves memes including marketers!

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Everyone loves a good meme. Personally, I can’t get enough of the angry cat. They give you a fast bit of light entertainment all in one image, who could not like that? They are a huge trend filling our social media spaces and like most trends, marketers are jumping on the brand wagon and using them to promote their own brand!

 

Memes are relatively inexpensive to create and share and can be used to create awareness of their brand in online conversations. The branded content has the potential to go viral and/or create buzz or word-of-mouth around a product or service at a low cost by leveraging on the spreading nature of the pop culture item featured in the meme.

 

When using memes, brands want to ensure that:

  • the meme connects with their target audience

  • they jump on the meme quickly to avoid burnout or aversion from your audience 

  • use measurement technique to evaluate how the use of memes compares to other forms of communication 

Give me your thoughts on this, and check back soon. Like! Comment! Share! 

Until next time lovelies

Sources: http://www.business2community.com/marketing/marketers-love-memes-0633298http://blog.hubspot.com/blog/tabid/6307/bid/33197/10-Popular-Memes-Masquerading-as-Marketing-Campaigns.aspx

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About Taylah johnson

19 year old student studying at Monash University to become a future marketing master!

Posted on October 24, 2013, in Digital Marketing and tagged , , , , , , , , , . Bookmark the permalink. 9 Comments.

  1. Bombadil Oxfordshire

    i never thought you could use meme’s in advertising that’s awesome

  2. so attractive and interesting way to advertise with meme. I just know that, I think it just for joke, lol, anyway thanks for sharing your information 😀

    If you have time, please visit and comment my blog too in http://digitalgrabber.wordpress.com/

    Thanks 😀
    Cheers,
    Ade

  3. u used the meme correctly xD!!

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