The Headline News Coffee Sleeve

What are two things the contemporary people love in the morning? Freshly brewed coffee and fresh news! I see people every morning rushing around with a cup of coffee in one hand and their mobile checking what is the latest in the other just trying not to drop everything or have to use their hands for anything else. Well Gulf News and Tim Horton’s coffee have partnered up to make this process a little easier for these people. The coffee shops prints current Gulf news tweets (updated hourly) from around the world onto their coffee sleeves, the Headline News Coffee Sleeve.

  • More than a million sleeves have been printed

  • There are more than 2900 new gulf news followers on twitter

  • Gulf news web traffic is up more than 41%.

  • There are 2.8% more subscriptions to Gulf news

This is very new and creative coloration on behalf of both of these companies that aims to give an added value to consumers and appears to be quite successful with them expanding the program. While it is a clear idea that will generate buzz for the companies, I feel this is just a novelty effect.  It is just something new and exciting to try that you’ll just get sick of. It’s really not that difficult to pull your phone out and you could have the entire Gulf news Twitter feed and more and the touch of your fingertips. I think once the hype blows over that’s what everyone will go back to doing. On top of that I’m a bit of a greenie and the paper wastage those paper sleeves make is astronomical!

Would you guys try it more than once or twice? Is it not just a novelty effect? Give me your thoughts on this, vote below and check back soon. Like! Comment! Share! 

Until next time lovelies



About Taylah johnson

19 year old student studying at Monash University to become a future marketing master!

Posted on October 3, 2013, in Digital Marketing and tagged , , , , , , , , , , , , , . Bookmark the permalink. 10 Comments.

  1. What a cool concept. I think if I liked their coffee and the tweets were informative and interesting I would probably keep going back. It would also be fun going with a friend and reading them to each other, though maybe the novelty would wear off eventually.

    • I agree with you on the coffee point, if it was good coffee I would go back but the tweets alone wouldn’t be enough to make me a repeat customer. If they we’re informative tweets, I would just follow them on twitter. While it’s nice idea I just can’t see myself using it. Thanks for commenting! 🙂

  2. Hi Taylah! This is really a cool idea, though it seems more like a novelty effect. I reckon it might die down quick, but who knows what can happen!

  3. I really like this idea! I think the goal of it would have been to create a huge buzz around their products (clearly worked) however in the long run the effects would probably wear off! Cool post!!

  4. Yeah I really see this as a promotional tool for both companies. The companies names are going to be all over the place and it is likely to induce trail of Tim Horton’s coffees. A win for the them but as you said Bronte, the effects would probably wear off. Thanks for commenting 🙂

  5. I think this is a really interesting idea!…. but will it last? Perhaps they should consider an additional tactic or one which will enable them to move forward in the long run? However, for an immediate and short term tactic I think its fantastic!

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