The Headline News Coffee Sleeve
Posted by Taylah johnson
What are two things the contemporary people love in the morning? Freshly brewed coffee and fresh news! I see people every morning rushing around with a cup of coffee in one hand and their mobile checking what is the latest in the other just trying not to drop everything or have to use their hands for anything else. Well Gulf News and Tim Horton’s coffee have partnered up to make this process a little easier for these people. The coffee shops prints current Gulf news tweets (updated hourly) from around the world onto their coffee sleeves, the Headline News Coffee Sleeve.
More than a million sleeves have been printed
There are more than 2900 new gulf news followers on twitter
Gulf news web traffic is up more than 41%.
There are 2.8% more subscriptions to Gulf news
This is very new and creative coloration on behalf of both of these companies that aims to give an added value to consumers and appears to be quite successful with them expanding the program. While it is a clear idea that will generate buzz for the companies, I feel this is just a novelty effect. It is just something new and exciting to try that you’ll just get sick of. It’s really not that difficult to pull your phone out and you could have the entire Gulf news Twitter feed and more and the touch of your fingertips. I think once the hype blows over that’s what everyone will go back to doing. On top of that I’m a bit of a greenie and the paper wastage those paper sleeves make is astronomical!
Would you guys try it more than once or twice? Is it not just a novelty effect? Give me your thoughts on this, vote below and check back soon. Like! Comment! Share!
Until next time lovelies
About Taylah johnson19 year old student studying at Monash University to become a future marketing master!
Posted on October 3, 2013, in Digital Marketing and tagged #emarketing, Advertising, Beverages, Business, Coffee, Digital Marketing, Gulf News, Marketing and Advertising, MKF3881, Monash, moving online, Social media, Tim Horton, Twitter. Bookmark the permalink. 10 Comments.