Monthly Archives: October 2013

Everyone loves memes including marketers!

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Everyone loves a good meme. Personally, I can’t get enough of the angry cat. They give you a fast bit of light entertainment all in one image, who could not like that? They are a huge trend filling our social media spaces and like most trends, marketers are jumping on the brand wagon and using them to promote their own brand!

 

Memes are relatively inexpensive to create and share and can be used to create awareness of their brand in online conversations. The branded content has the potential to go viral and/or create buzz or word-of-mouth around a product or service at a low cost by leveraging on the spreading nature of the pop culture item featured in the meme.

 

When using memes, brands want to ensure that:

  • the meme connects with their target audience

  • they jump on the meme quickly to avoid burnout or aversion from your audience 

  • use measurement technique to evaluate how the use of memes compares to other forms of communication 

Give me your thoughts on this, and check back soon. Like! Comment! Share! 

Until next time lovelies

Sources: http://www.business2community.com/marketing/marketers-love-memes-0633298http://blog.hubspot.com/blog/tabid/6307/bid/33197/10-Popular-Memes-Masquerading-as-Marketing-Campaigns.aspx

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Your post makes me smile or maybe frown

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We don’t always “like” everything on our social media feeds but in response to others posts it is all we can do, until now… the new Aussi app, moodswing now allows social networkers to more than ‘like’ posts, we can now smile or frown  to show how we feel about social media posts. Launched a week ago, the app has gained almost 90,000 members who can now add an emotional dimension to they’re social networking.

This is definitely something social media users have wanted, there is even a Facebook page I wish there was dislike button. The co-founders Jake McKeon, 24, and Ricky Jessop, 25, knew it offers users a point of difference and that they have tapped into a little niche market others have yet to progress to.  

Social media is all about connection and sharing and we can now better connect and share our emotions with others on social media platforms. The app has the potential to completely transform social media as we know it and I expect exciting things to follow. Personally this is something  I’ve been craving and think will do wonders for social spaces but we’ll have to see how it goes.

For brands this allows them to receive more detailed feedback on their social media content so consumers can be better targeted and tailor online posts, offers and promotions to suit. Improvements can be made on posts that receive lots of frowns and turned into smiles. This should also lead to better market research. While initially getting negative feedback may be disheartening it will allow brands to develop, grow and improve their brand social media spaces.

I hope you would smile at this post. Give me your thoughts on this, and check back soon. Like! Comment! Share! 

Until next time lovelies

 

The new kid on the block: Vine

Launching in late-January this year, the newest social media platform on the block is Vine. The mobile app owned by Twitter allows users to post and view short videos of up to 6 seconds long per video. I’m sure you’ve seen some of the videos popping up on your Facebook, Twitter and other internet media formats and had a good laugh or two  but the platform creates an excellent opportunity for brands to drive engagement with their consumers.

Give me your thoughts about Vine and check back soon. Like! Comment! Share! 

Until next time lovelies

Sources:

http://en.wikipedia.org/wiki/Vine_(software)

http://blog.twmg.com.au/vine-facts-and-figures-infographic/#

The Headline News Coffee Sleeve

What are two things the contemporary people love in the morning? Freshly brewed coffee and fresh news! I see people every morning rushing around with a cup of coffee in one hand and their mobile checking what is the latest in the other just trying not to drop everything or have to use their hands for anything else. Well Gulf News and Tim Horton’s coffee have partnered up to make this process a little easier for these people. The coffee shops prints current Gulf news tweets (updated hourly) from around the world onto their coffee sleeves, the Headline News Coffee Sleeve.

  • More than a million sleeves have been printed

  • There are more than 2900 new gulf news followers on twitter

  • Gulf news web traffic is up more than 41%.

  • There are 2.8% more subscriptions to Gulf news

This is very new and creative coloration on behalf of both of these companies that aims to give an added value to consumers and appears to be quite successful with them expanding the program. While it is a clear idea that will generate buzz for the companies, I feel this is just a novelty effect.  It is just something new and exciting to try that you’ll just get sick of. It’s really not that difficult to pull your phone out and you could have the entire Gulf news Twitter feed and more and the touch of your fingertips. I think once the hype blows over that’s what everyone will go back to doing. On top of that I’m a bit of a greenie and the paper wastage those paper sleeves make is astronomical!

Would you guys try it more than once or twice? Is it not just a novelty effect? Give me your thoughts on this, vote below and check back soon. Like! Comment! Share! 

Until next time lovelies

Sources: https://www.openforum.com/articles/getting-your-news-on-your-coffee-cup/