Facebook: More ads and less users
Posted by Taylah johnson
Does your Facebook seem any different lately? Did they change the font? No. Move something around? No. More advertising? YES. While there are not more ads, FB has increased the size of the ads.
Since last Tuesday, the FB ads have a 3.5 times larger image along with the normal ad text. The ads have become more prominent affecting the appearance your newsfeeds. This adjustment will also affect how marketers use FB as an advertising platform. Ad specs for ads on both desktop and mobile will now be harmonious and advertisers can create different types ads and campaigns using one image size. FB now aims to increase ad clicks to the advertisers site and now anywhere that you clicks on ad’s image or text it will take you to the advertiser’s page.
Currently, Facebook is the largest and most engaging social media in Australia and worldwide. However, new social media platforms are up and coming such as YouTube, Twitter, Google Plus, Instragram and Tumblr and are stealing FB’s thunder! Statistics show that Facebook is losing users in Australia and introducing larger ads is not going to help this. After the introduction of ads on my newsfeed I’ve felt I can’t get away from the all FB ads and the now they’re going to get larger they are only going to become unavoidable and annoying! This shift in advertising may send FB on the same road as MySpace.
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Until next time lovelies
About Taylah johnson19 year old student studying at Monash University to become a future marketing master!
Posted on September 18, 2013, in Digital Marketing and tagged #emarketing, Advertising, Australia, Facebook, Google+, MKF3881, Monash, moving online, Social media, Tumblr, Twitter, YouTube. Bookmark the permalink. 18 Comments.